The Dark Side of Fitness Influencers: Why Trust is More Important Than Hype

67% of people aged 18-35 choose fitness programs based on influencer recommendations, but only 12% of these gurus have relevant education (Fitness Industry Council, 2024). Behind the bright before/after photos, challenges, and partnerships with “miracle supplements” lies the real cost of trust: a 41% increase in eating disorders, injuries from incorrect techniques, and empty wallets. […]